This project began as an exploration into the design and branding of a premium matcha tea experience, offering a hands-on journey through the complete development process from concept to finished product.
It encompasses every stage in the creation of a cohesive matcha product line—ranging from the initial brand identity, sophisticated packaging design, and product labeling to manufacturing processes and the development of an online e-commerce presence, all while maintaining a strong commitment to sustainability in materials and production.
The result is a cohesive and versatile product line, where each element and packaging is carefully designed to create a refined and sophisticated tea experience.
Role
Product design
Area
Product & Graphic design
Year
2024
Deliverables
3D Modeling & rendering
Manufacturing process
Branding
E-commerce web design
01
branding.
about
Chado is a brand rooted in the art and essence of Japanese tea culture. Its name, meaning “The Tea’s Way”, reflects a journey inspired by the richness of traditional matcha practices, reinterpreted through a contemporary lens. Chado embraces the cultural legacy of matcha while presenting it in a refined and modern way.
As a brand, Chado is guided by the core values embodied in the traditional Japanese matcha ceremony: harmony, respect, purity, and tranquility. These principles shape every aspect of the brand, from its visual identity to the design of its products, creating a meaningful connection between tradition and modern tea culture.
visual identity
The visual identity of Chado brings together color, shape, and graphic elements to create a cohesive and authentic brand language. The color palette, based on natural matcha greens paired with soft beige, establishes a balanced and organic aesthetic. Shapes throughout the packaging are inspired by the flowing patterns of matcha fields, translating the landscape into a subtle visual language that reflects the origin of the product.
The logo system, including the isologo and isotype, combines circular forms with the textured pattern of a matcha field. Drawing from Japanese symbolism, the circle represents unity, balance, and harmony, while the field texture references traditional matcha cultivation, reinforcing authenticity and sophistication. Hand-drawn illustrations complement these elements, adding a crafted and human touch across products and packaging, unifying the overall visual identity and emphasizing the brand’s connection to both tradition and modern design.
colour palette
shapes
logo
illustrations
02
product & packaging design.
The product and packaging design centers on a complete matcha set, featuring different types of matcha and the essential utensils for a full preparation experience.
Each item has been carefully designed alongside its packaging to create a cohesive, functional, and aesthetically refined set. The packaging follows a clear visual system, reflecting the shapes and textures of matcha fields while remaining practical and user-friendly.
Sustainabilityhas been a key consideration throughout, influencing material choices, production methods, and processes to minimize environmental impact while maintaining the quality and premium feel of the products.
chasaku
/ traditional bamboo tea scoop
chasen
/ traditional bamboo matcha whisk
chawan
/ handmade ceramic bowl
original matcha tea
/ 100% organic matcha tea.
matcha speciality
/ A diverse blend of floral, spicy and rich notes, designed to suit every palate
asian flavours chocolate
/ Dark, white and milk chocolate, each paired with Japanese fruits.
manjū rice pastries
/ Japanase artesanal pastries filled with red bean paste.
organic oat milk
/ Organic plant-based oat milk for matcha latte degustation.
03
product kit.
The Chadō complete product kit is thoughtfully designed to elevate the traditional matcha experience. Housed in a green box featuring a secure layout and an organized cardboard insert, the kit brings together all essential tools, creating an immersive ritual that merges modern design with authentic craftsmanship.
03
web design.
The website reflects the brand’s values, conveying Chado’s essence of tradition, mindfulness, and elegance. It showcases the full range of products, providing a clear and intuitive experience that guides users through the collection while supporting online exploration and purchase.
personal reflections.
Developing this matcha experience from scratch taught me how physical product design, sustainable materials, and brand identity must intertwine. It challenged me to look beyond the object itself, realizing that true design is about creating a cohesive, immersive journey from the first detail to the final unboxing.
